Next Project

Mobile App

UWND

Case Study

(Hospitality / Fun finder)

THE IDEA

A location-based fun finder and hangout app that uses real-time data and user preferences to suggest nearby events, activities, and social gatherings, helping users discover exciting opportunities to connect and have fun in their immediate vicinity.

THE PROBLEM

In a world where people are increasingly looking for meaningful connections and exciting ways to spend their free time, there’s a growing demand for a mobile app that feels like a trusted friend, always ready to help you find exciting things to do right in your neighborhood. This app should make it effortless to discover events, meet like-minded individuals, and enhance your social life. The problem we’re tackling in this case study is how to create that perfect companion, tailored to each user’s preferences, and designed to make life more fun and enjoyable.

AUDIENCE

The target audience for this location-based fun finder and hangout app includes socially active individuals aged 18 to 45, who seek opportunities to discover and participate in a wide range of events, activities, and gatherings within their immediate vicinity, fostering connections and memorable experiences.

THE PRODUCT

UNWD is an intuitive, location-based mobile app that empowers users to effortlessly discover and join nearby events and social activities, enhancing their spontaneous and social experiences.

Design Process

  • User Research
  • User Personas
  • Information Architecture
  • Wire framing
  • Prototyping
  • Usability Testing
  • Iterative Design
  • Visual Design
  • UI Development
  • Development Collaboration
  • Testing (Bugs/Usability)
  • Launch
  • Post-Launch Evaluation (User Feedback, Monitoring)
  • Feedback and Reflection

Research & Planning

User Research

At the core of our design journey, we immersed ourselves in the lives of potential users. Through surveys and personal interviews, we uncovered their desires and challenges when discovering nearby events and social gatherings. Combining numbers from surveys with personal stories from interviews, we created vivid user personas that steered our design choices. UNWD now mirrors our users’ diverse needs, making it their ideal companion for fun and connection.

Some Questions I asked:

  • What do you like to do when you go out?
  • How do you get recommendations on where to go 
whenever you want to go out?
  • How often do you typically engage in leisure activities?
  • Do you prefer to engage in leisure activities alone or 
with friends/family?
  • Would you be more likely to use an app that allows 
you to make bookings or reservations directly 
through the app?

In the user research process for UNWD, we employed a two-pronged approach. First, structured surveys were used to gather quantitative data from a broad spectrum of potential users, providing insights into their preferences for events and activities. Then, one-on-one interviews were conducted with a smaller group, delving into personal experiences, motivations, and challenges.

This combination of quantitative and qualitative data allowed us to create vivid user personas and glean valuable insights, which now serve as the compass guiding the design and development of UNWD. Through this research, we ensure that our app is truly user-centered, aligning with the needs and expectations of our diverse target audience.

Persona

Persona will give us a clear concept of a users needs and frustrations.

Alex Alaye

“Life’s a party, and I’m the host!”

About

Alex is a 28-year-old marketing coordinator, living in a bustling city. He’s a tech-savvy, single urbanite who enjoys exploring the local scene. He leads an active lifestyle and is constantly looking for new adventures and social activities. His salary as a marketing coordinator is modest, so he’s conscious of spending money wisely.
Age 28
Occupation Marketing Coordinator
Revenue NGN 5.4m p.a.
Status Single
Location Lagos, Nigeria

Needs

  • Variety of Activities
    He is always seeking diverse activities, from music festivals and sports events to local food fairs. He needs an app that offers a wide range of options.
  • Affordable Options
    Given his modest salary, Alex is budget-conscious and looks for affordable or free activities to enjoy with friends or potential dates.
  • Real-time Updates
    He prefers up-to-date information on events and spontaneous gatherings, ensuring he doesn't miss out on exciting opportunities.

Frustrations

  • Scattered Information
    Alex is frustrated when he has to visit multiple websites or apps to find information about events, which can be time-consuming and confusing.
  • Missed Opportunities
    Due to the lack of real-time updates, he often misses out on last-minute events or deals because he wasn't aware of them.

Emily Ailma

“Life begins at the end of your comfort zone.”

About

Emily, a 35-year-old graphic designer, is married and lives in the suburbs with her husband and two children. She enjoys balancing her family life with occasional solo outings and social events with friends. With her steady income as a graphic designer, she’s willing to invest in quality experiences.
Age 35
Occupation Graphics Designer
Revenue NGN 7.8m p.a.
Status Married
Location Kubwa, Abuja

Needs

  • Variety of Activities
    He is always seeking diverse activities, from music festivals and sports events to local food fairs. He needs an app that offers a wide range of options.
  • Affordable Options
    Given his modest salary, Alex is budget-conscious and looks for affordable or free activities to enjoy with friends or potential dates.
  • Real-time Updates
    He prefers up-to-date information on events and spontaneous gatherings, ensuring he doesn't miss out on exciting opportunities.

Frustrations

  • Scattered Information
    Alex is frustrated when he has to visit multiple websites or apps to find information about events, which can be time-consuming and confusing.
  • Missed Opportunities
    Due to the lack of real-time updates, he often misses out on last-minute events or deals because he wasn't aware of them.

Information Architecture

This IA will give us which Information we are adding to the solution. This organizes and breaks down each step they reach their goal.

Onboarding

  • Sign in / Login
  • Sign Up / Profile
  • Creation
  • Password Reset
  • Preference Setup

Homepage

  • Place Search
  • Saved Places
  • Explore
  • Profile
  • Categories / Preference View
  • Notifications

Discover Places (Explore)

  • View Curated places
  • View Curated places
  • Filter through place

Location Details

  • Call Place
  • Add a Review
  • View location
  • Book / Checkin
  • View Gallery
  • Save Place/ location
  • Share Location

Add a Review

  • Title
  • Description
  • Rating
  • Photo upload (optional)

Notification

  • View notification
  • Read notification

Profile

  • Manage Profile
  • Manage Preference
  • Security Settings
  • Terms & Conditions
  • Privacy Policy
  • Help & Support
  • Sign Out

Manage Profile

  • Edit profile photo
  • Edit current location

Manage Preference

  • Change preference category

Security Settings

  • Current password
  • New password
  • Confirm new password
  • Password verification

User Task Flow

User flow will show every interaction of users from start to reaching their goal.

The flow displayed below shows the interaction for onboarding, Place Search, and Making a Review.

User Task Flow_RS

Wireframes

High Fidelity UI