.ez-hero{padding-top:5rem;padding-bottom:0}.ez-hero__image{width:100%;border-radius:8px;overflow:hidden;margin-bottom:0}.ez-hero__image img{width:100%;height:auto;display:block}.back-link{display:inline-flex;align-items:center;gap:.4rem;font-size:.85rem;color:var(--text-muted);text-decoration:none;margin-bottom:2.5rem;margin-top:1.5rem;transition:color .2s}.back-link:hover{color:var(--text)}.hero-eyebrow{font-size:.75rem;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:1rem}.hero-title{font-size:clamp(2.25rem,5.5vw,4.5rem);font-weight:900;letter-spacing:-.03em;line-height:1.05;margin-bottom:1.25rem;max-width:22ch}.hero-subtitle{font-size:clamp(1rem,2vw,1.2rem);color:var(--text-muted);line-height:1.65;max-width:52ch;margin-bottom:1.75rem}.hero-meta{display:flex;flex-wrap:wrap;align-items:center;gap:.4rem;margin-bottom:3rem}.meta-chip{font-size:.8rem;color:var(--text-muted);font-weight:400}.meta-sep{color:var(--border)}.img-placeholder{border:1.5px dashed var(--border);border-radius:8px;background:var(--bg-raised);width:100%;display:flex;align-items:center;justify-content:center;transition:border-color .2s}.img-placeholder:hover{border-color:var(--accent)}.img-placeholder--hero{aspect-ratio:16/7}.img-placeholder--landscape{aspect-ratio:16/9}.img-placeholder--half{aspect-ratio:4/5}.img-placeholder__inner{display:flex;flex-direction:column;align-items:center;gap:.75rem;padding:2rem;text-align:center}.img-placeholder__icon{color:var(--border)}.img-placeholder__label{font-size:.85rem;color:var(--text-muted);font-weight:500;max-width:28ch;line-height:1.4}.img-placeholder__sub{font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);font-weight:500}.img-placeholder-pair{display:grid;grid-template-columns:1fr 1fr;gap:1rem}@media(max-width:600px){.img-placeholder-pair{grid-template-columns:1fr}.img-placeholder--half{aspect-ratio:4/3}}.ez-figure{margin:0;display:flex;flex-direction:column;gap:.6rem}.ez-figure img{width:100%;height:auto;border-radius:8px;border:1px solid var(--border);display:block;background:var(--bg-raised)}.ez-figure figcaption{font-size:.78rem;color:var(--text-muted);text-align:center;line-height:1.4}.glance-strip{border-top:1px solid var(--border);border-bottom:1px solid var(--border);padding-block:2.5rem;margin-block:3rem 0}.glance-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:2rem 3rem}@media(min-width:900px){.glance-grid{grid-template-columns:repeat(4,1fr)}}.glance-label{display:block;font-size:.68rem;font-weight:500;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted);margin-bottom:.4rem}.glance-value{font-size:.9rem;line-height:1.5;color:var(--text)}.glance-value--metric{font-weight:700;color:var(--accent);font-size:1rem}.ez-section{padding-block:4.5rem}.ez-section__inner{display:grid;grid-template-columns:1fr;gap:2.5rem}@media(min-width:900px){.ez-section__inner{grid-template-columns:160px 1fr;gap:5rem;align-items:start}}.section-label-col{padding-top:.35rem}.section-eyebrow{font-size:.68rem;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);position:sticky;top:5.5rem}.section-content-col{display:flex;flex-direction:column;gap:1.75rem}.section-content-col>p{font-size:1rem;color:var(--text-muted);line-height:1.8;max-width:64ch}.section-title{font-size:clamp(1.4rem,3vw,2rem);font-weight:700;letter-spacing:-.02em;line-height:1.2;margin-bottom:0}.container-rule{border:none;border-top:1px solid var(--border);margin-inline:auto;max-width:1200px;padding-inline:1.5rem}@media(min-width:768px){.container-rule{padding-inline:2.5rem}}.pain-points{display:flex;flex-wrap:wrap;gap:.5rem}.pain-tag{font-size:.78rem;font-weight:500;background:#fee2e2;color:#991b1b;border-radius:100px;padding:.3rem .85rem}[data-theme=dark] .pain-tag{background:#3b0000;color:#fca5a5}.problem-statement{border-left:3px solid var(--accent);margin:0;padding:1.25rem 1.5rem;background:var(--bg-raised);border-radius:0 8px 8px 0;display:flex;flex-direction:column;gap:.75rem}.problem-statement p{font-size:clamp(1rem,2vw,1.15rem)!important;font-style:italic;line-height:1.7!important;color:var(--text)!important;max-width:60ch!important}.problem-statement cite{font-size:.75rem;font-style:normal;font-weight:500;letter-spacing:.08em;text-transform:uppercase;color:var(--accent)}.feature-grid{display:grid;grid-template-columns:1fr 1fr;gap:1rem}@media(max-width:600px){.feature-grid{grid-template-columns:1fr}}.feature-card{padding:1.5rem;border:1px solid var(--border);border-radius:8px;background:var(--bg-card);display:flex;flex-direction:column;gap:.6rem;transition:border-color .2s,background .2s}.feature-card:hover{border-color:var(--accent);background:var(--bg-raised)}.feature-n{font-size:.68rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}.feature-title{font-size:1rem;font-weight:700;color:var(--text)}.feature-desc{font-size:.875rem;color:var(--text-muted);line-height:1.65}.ez-outcome{background:var(--bg-card)}.big-metric{display:flex;align-items:center;gap:2rem;flex-wrap:wrap;padding:2.5rem 3rem;border-radius:8px;background:var(--metric-bg);color:var(--metric-fg)}.big-metric__number{font-size:clamp(3.5rem,9vw,7rem);font-weight:900;letter-spacing:-.04em;line-height:1;flex-shrink:0}.big-metric__label{display:flex;flex-direction:column;gap:.4rem}.big-metric__label strong{font-size:1.15rem;font-weight:700}.big-metric__label span{font-size:.875rem;opacity:.75;line-height:1.5;max-width:32ch}.chart-block{display:flex;flex-direction:column;gap:1.25rem}.chart-title{font-size:.75rem;font-weight:500;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted)}.channel-chart{display:flex;flex-direction:column;gap:.85rem}.channel-row{display:grid;align-items:center;grid-template-columns:140px 1fr 52px;gap:1rem}@media(max-width:480px){.channel-row{grid-template-columns:100px 1fr 44px;gap:.6rem}}.channel-label{font-size:.875rem;color:var(--text-muted);white-space:nowrap}.channel-track{height:10px;background:var(--bg-raised);border-radius:100px;overflow:hidden}.channel-bar{height:100%;border-radius:100px;width:0;transition:width .8s cubic-bezier(.16,1,.3,1)}.channel-bar.revealed{width:var(--bar-width)}.bar--ussd{background:var(--accent)}.bar--web{background:#10b981}.bar--ib{background:#f59e0b}.bar--mobile{background:#8b5cf6}.channel-pct{font-size:.8rem;font-weight:600;color:var(--text);text-align:right;font-variant-numeric:tabular-nums}.insight-callout{display:flex;gap:.85rem;align-items:flex-start;padding:1rem 1.25rem;background:var(--bg-raised);border-radius:6px;border:1px solid var(--border)}.insight-callout svg{flex-shrink:0;margin-top:.1rem;color:var(--accent)}.insight-callout p{font-size:.875rem;color:var(--text-muted);line-height:1.7;margin:0}.ez-cta{padding-block:5rem 4rem}.ez-cta__inner{border:1px solid var(--border);border-radius:8px;padding:clamp(2.5rem,5vw,4rem) clamp(1.5rem,4vw,3.5rem);background:var(--bg-card);display:flex;flex-direction:column;align-items:flex-start;gap:1.25rem}.ez-cta__prompt{font-size:.9rem;color:var(--text-muted);line-height:1.6;max-width:52ch}.ez-cta__title{font-size:clamp(2rem,5vw,3.5rem);font-weight:900;letter-spacing:-.03em;line-height:1}.ez-cta__actions{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:.5rem}.btn{display:inline-flex;align-items:center;gap:.4rem;padding:.75rem 1.5rem;border-radius:4px;font-family:inherit;font-size:.9rem;font-weight:500;text-decoration:none;transition:background .2s,color .2s,opacity .2s;cursor:pointer}.btn--primary{background:var(--text);color:var(--bg)}.btn--primary:hover{opacity:.85}.btn--secondary{background:transparent;color:var(--text);border:1px solid var(--border)}.btn--secondary:hover{background:var(--bg-raised)}.btn--ghost{color:var(--accent);border:1px solid var(--accent);background:transparent}.btn--ghost:hover{background:var(--accent);color:var(--metric-fg)}.proto-laptop{width:100%;max-width:860px;margin:2rem auto 0;filter:drop-shadow(0 24px 48px rgba(0,0,0,.18))}.proto-laptop__screen-wrap{background:#1a1a1a;border-radius:12px 12px 0 0;padding:10px 10px 0}.proto-laptop__camera{width:6px;height:6px;background:#444;border-radius:50%;margin:0 auto 6px}.proto-laptop__screen{background:#000;border-radius:3px 3px 0 0;overflow:hidden;aspect-ratio:16 / 10;position:relative}.proto-laptop__screen iframe,.proto-laptop__screen video{width:100%;height:100%;border:none;display:block;object-fit:cover}.proto-laptop__hinge{height:5px;background:linear-gradient(to bottom,#888,#aaa)}.proto-laptop__base{height:22px;background:linear-gradient(to bottom,#c8c8c8,#d8d8d8);border-radius:0 0 6px 6px;position:relative}.proto-laptop__base:after{content:"";position:absolute;top:8px;left:50%;transform:translate(-50%);width:18%;height:5px;background:#b0b0b0;border-radius:0 0 3px 3px}[data-theme=dark] .proto-laptop__base{background:linear-gradient(to bottom,#2a2a2a,#333)}[data-theme=dark] .proto-laptop__base:after{background:#222}[data-theme=dark] .proto-laptop__hinge{background:linear-gradient(to bottom,#222,#2a2a2a)}