Designing targeted savings with a bank - agnostic approach.

Stelo introduces an innovative and bank-agnostic targeted savings solution, empowering users to craft personalized savings plans for various life needs and special occasions like rent payments, vacations, birthdays, and anniversaries.

As the designer behind this transformative experience, my mission was to enable the way individuals save, fostering increased engagement and financial wellness. The result? A simple, easy, user-friendly, and unforgettable interface that effortlessly guides users through their savings journey.

Additionally, I designed a web and mobile version of this product to introduce both new and existing members to the Stelo product and its myriad benefits.

View Prototype
MY ROLE
  • Product Design
  • Interaction Design
  • User Research
  • Wireframing
  • Rapid Prototyping
Tools Used
Pencil and Paper, Figma, Figjam, HTML CSS and Javascript.

Enhancing Your Savings App Experience with Light and Dark Modes

Implementing dark mode in the savings-targeted app for a youthful demographic enhances user experience. It aligns with aesthetic preferences, reduces eye strain, and adapts to dynamic lighting conditions, offering a visually appealing and adaptable tool for financial planning, ultimately promoting engagement and a positive user-finance relationship.

Oh yes, its extended accessibility to a broader audience as well.

A web version extends accessibility to users without smartphones, offers cross-platform convenience, aids marketing, and addresses privacy concerns. I designed it to accommodate different user preferences and simplify testing and development.

Get prompt and notifications all set by you.

Solving this problem was going to be cost saving for me. I worked closely with a data scientist and a developer to get the right data sources and architecture to make informed design decisions.
Usage

3-5 Active Subscriptions

A consumer has an average number of active subscriptions on an annual basis.
Management Behavior

40%

Rarely, forgetting to cancel or pause subscriptions.

45%

Occasionally, forgetting to cancel or pause subscriptions.

15%

Frequently, forgetting to cancel or pause subscriptions.
Usability Testing

80%

Participants who found the prototype easy to use. Common feedback:
  • Request for pause/cancellation feature.
  • Easy of use
  • Positive comments on the look and feel
Consumers need to be empowered to manage subscriptions

48%

Check deadlines from time to time but have no centralised overview

Source: Visa Market Research, Q4 2021.

42%

of consumers had problems with the administration of their subscriptions at some point

87%

of consumers have no centralised system to manage subscriptions.

74%

of consumers are interested in a tool that helps manage their subscription services.
Mastercard Consumer Survey, 2021

56%

of consumers find it tedious and cumbersome to manage or pause a subscription.
FullStory, Consumer survey: The state of digital shopping 2022

$136 Million

Average yearly cost to a bank to deal with subscription-related disputes.
Forrester, banks must action now to avoid subscription related costs, Jan. 2022
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