Designing targeted savings with a bank-agnostic approach
Stelo introduces an innovative savings solution that is fully bank-agnostic, empowering users to craft personalised savings plans for any life goal: rent, vacations, birthdays, anniversaries, or emergency funds.
My mission was to redesign the way individuals save, fostering engagement and financial wellness through an interface that is simple, easy, and unforgettable.
Who saves, and how?
I conducted surveys and one-to-one interviews focused on how people currently manage their savings and where existing bank products fall short. Three themes surfaced consistently: savings goals felt abstract and unmotivating, traditional bank accounts were rigid and tied to a single institution, and users had no clear visibility into progress toward a specific target.
Light, dark, and across every device
I designed Stelo with both light and dark modes, aligning with the aesthetic preferences of a younger demographic, reducing eye strain, and adapting to dynamic lighting conditions.
Mobile-first, then web
Usability testing
I ran moderated usability testing on the prototype, covering core task flows: creating a savings goal, tracking progress, and managing multiple active plans. The 80% ease-of-use score validated the information architecture and interaction patterns. Feedback from sessions directly shaped the final navigation structure and the way goal progress was surfaced on the home screen.
The final product
Stelo demonstrated that a bank-agnostic savings product with goal-based design and strong visual feedback could meaningfully change how users relate to saving. The project sharpened my approach to motivation-driven UX in financial products.