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Productivity · Mobile 2023

Subz — Subscription Manager

80% of prototype testers rated it easy to use
Subz subscription management app — mobile screens
The Problem

The subscription we forget to cancel

I had a recurring problem: accidentally letting subscriptions renew. Twice. That personal frustration was the spark. I decided to design and build a tool to solve it.

Subz gives users with multiple subscription services a single place to view, manage, and be reminded about renewals before they become charges.

Market Context

3–5 active subscriptions the average consumer holds
87% of consumers have no centralised system to manage subscriptions
74% are interested in a tool to help manage subscriptions
56% find managing or pausing a subscription tedious

Sources: Mastercard Consumer Survey 2021; FullStory Consumer Survey 2022; Visa Market Research Q4 2021

Research · Define

Understanding user behaviour

Management Behaviour

45% Occasionally forget to cancel or pause subscriptions
40% Rarely, but it still happens
15% Frequently forget to cancel

User Personas

User persona 1 — Subz research
User persona 2 — Subz research
Ideate

One view. All subscriptions.

The core design decision: a single dashboard showing every active subscription, the next renewal date, and the cost, with one-tap pause/cancel prompts and automatic reminders set by the user.

User Task Flow

Subz user task flow — onboarding to renewal reminder

Task flow from onboarding through subscription management to reminder notifications

Prototype

From sketches to interactive prototype

Design Process

Subz design process — stage 1
Subz design process — stage 2

Screen Designs

Subz screen — home dashboard
Subz screen — subscription list
Subz screen — add subscription
Subz screen — reminder settings
Subz screen — notification
Test

Usability testing

80% of participants rated the prototype easy to use

Key feedback themes

  • Positive response to the look and feel
  • Ease of use praised across age groups
  • Users requested a dedicated pause/cancellation feature (incorporated in next iteration)
UI · Final Design

Shipped with low-code development

I designed and developed Subz using Flutterflow, taking the product from prototype to working app without a separate engineering team.

Subz final UI — full mobile app screens

$136 Million is the average yearly cost to a bank dealing with subscription-related disputes. Subz addresses this problem from the consumer side. Source: Forrester, Jan. 2022

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